Strategy. Design. Value.
¡Hola!
I’m Ignacio, a spanish Digital Product Designer based in Madrid. I love crafting usable experiences that have a measurable, positive impact on both people and business.
Strategic design: my north star.
My approach to design is based on people, efficiency and business knowledge that allow me to craft valuable and useful experiences.
To me, the best way to take the quality of my design delivery to the next level relies on teamwork, business strategy, data-based decisions and iteration.
A strong methodology to rule them all.
Imagine trying to cook sushi without knowing about rice or fish. Not the best idea, right? That same reasoning applies to my methodology.
I never start working before first diving full-in and understanding the heart of the matter. Only then I stablish a strategy to begin ideating.
My background in front of you.
It’s a pleasure for me to have you here. Before we dive straight into my work, you are probably curious about myself and my path as a designer.
Please enjoy some highlights of my career I specially curated for you, and do not hesitate to explore my trajectory in more detail.
2022 – Currently /// UX/UI Designer at Garaje de Ideas
2022 – Currently /// Founder & Lead Designer at SUGOI App
2018 – Currently /// Lead Designer at Memorial María Luisa
2021 — 2022 /// Graphic Designer at rockin.
A selection of my work.
Iberdrola - Product Design
Concept, Product Design
Charts - Design System
Product Design, Design System
SUGOI - Entrepreneurship
Brand Strategy, Product Design, Entrepreneurship
This is where the fun begins.
Now that you know me better, it’s time to create something meaningful together. Here are a few final highlights about me, and please feel free to reach out anytime!
I won a LAUS Graphic Design Award in 2023.
Occasional speaker.
I design and help run a worldwide photo contest.
