Explore. Design. Scale.
¡Hola!
I’m Ignacio, a digital Product Designer based in Madrid. I design the systems behind high-performing companies.
Strategic design: my north star.
My approach to design is based on people, efficiency, and business insight, allowing me to craft valuable and useful experiences.
To me, taking the quality of my design delivery to the next level depends on teamwork, business strategy, data-driven decisions, and iteration.
A strong methodology to rule them all.
Imagine trying to cook sushi without knowing about rice or fish. Not the best idea, right? That same reasoning applies to my methodology.
I never start working before first diving full-in and understanding the heart of the matter. Only then I stablish a strategy to begin ideating.
A selection of my work.
Iberdrola - Product Design
Concept, Product Design
Charts - Design System
Product Design, Design System
SUGOI - Entrepreneurship
Brand Strategy, Product Design, Entrepreneurship
My background in front of you.
Curious about where I’ve been?
Here’s a selection of career highlights I’ve carefully curated for you, and feel free to explore my journey in more detail.
2022 – Currently /// UX/UI Designer at Garaje de Ideas
2022 – Currently /// Founder & Lead Designer at SUGOI App
2018 – Currently /// Lead Designer at Memorial María Luisa
2021 — 2022 /// Graphic Designer at rockin.
This is where the fun begins.
Now that you know me better, it’s time to create something meaningful together. Here are a few final highlights about me. Feel free to reach out anytime!
I won a LAUS Graphic Design Award in 2023.
Occasional speaker.
I design and help run a worldwide photo contest.
